A concentration in Marketing prepares a student for further study and career options in product management, market research, marketing analytics and marketing strategy, and other marketing related aspects of business. Students interested in branding, advertising, social media marketing should consider a business degree with a concentration in Marketing. In addition to the common core, a student declaring a concentration in Marketing must take three additional courses and one departmental elective.
Requirements for a Major in Business (Marketing Concentration)
Bachelor of Arts
Core Requirements for a Major in Business
| Code | Title | Hours |
|---|---|---|
| Core Requirements | ||
| MATH 111 | Introduction to Statistics | 3 |
| or MATH 113 | Introduction to Statistics | |
| CSCI 106 | Exploring Quantitative Analysis | 3 |
| ECON 201 & ECON 202 | Principles of Economics-Micro and Principles of Economics-Macro | 6 |
| ACCT 221 & ACCT 222 | Accounting I and Accounting II | 6 |
| BUSN 111 | Foundations in Business 1 | 3 |
| BUSN 313 | Organizational Behavior | 3 |
| BUSN 336 | Financial Management | 3 |
| BUSN 343 | Operations Management | 3 |
| BUSN 350 | Principles of Marketing | 3 |
| Total Hours | 33 | |
- 1
This course is a prerequisite for BUSN 313 Organizational Behavior, BUSN 343 Operations Management and BUSN 350 Principles of Marketing.
Requirements for a Concentration in Marketing
| Code | Title | Hours |
|---|---|---|
| BUSN 400 | Marketing Strategy | 3 |
| Select two of the following: 1 | 6 | |
| Consumer Behavior | ||
| Digital and Social Media Marketing | ||
| Marketing Research | ||
| Internship in Marketing 2 | ||
| Select one additional ACCT, BUSN, or ECON course at the 200 level or higher | 3 | |
| Total Hours | 12 | |
- 1
Appropriate Special Topics or other courses may be substituted with departmental approval.
- 2
BUSN 453 Internship in Marketing requires departmental approval.
Students considering graduate studies in business are strongly encouraged to complete MATH 131 .